Snow Fall- The start of something new?

5 Aug

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Snow Fall, was a predominantly online, multimedia story by John Branch, one of the New York Time´s Pulitzer Prize-winning writers. It consisted of six parts, each of which working together to present a brilliant multimedia story on skiing fatalities. The piece received great attention, praise and criticism not for its words but for its “revolutionary” use of the unwritten – videos, graphics and bios.

Groundbreaking? Hardly.

Despite the acclaim and attention (3.5 million views within the first 6 days), Snow Fall is not the start of a shift to a multimedia landscape for journalism. I (like probably most of the traffic to the page) came for the spectacle not to read the particularly long story. I skimmed most of the content, focusing my attention on the pretty pictures and videos. Yes it´s engaging but not enough hold my attention for the 12 minutes it would take to read through and despite the hype, Snow Fall is not the first multimedia story out there.

Journalism has been becoming increasingly online and interactive since the slow demise of print media began over a decade ago. For example, it is commonplace now to have interactive social media “buttons” on news sites that allow readers to like, comment or share stories on several different platforms. In addition, there are a number of non-news sites that have been utilizing multimedia tools. Click here for examples.

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Snow Fall is not the start of something new; it is just one, particularly well presented, example of how media corporations are adapting with their market. Readers no longer want to be passive consumers but rather active participants, taking part in the news they read. Aljazeera, the Guardian and basically all major news corporations have been utilizing videos, graphics and interactive discussion boards to engage with consumers for some time now.

In my opinion, Snow Fall is a great story but nothing more.

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